Before you jump to conclusions by looking at this chart, please take notice that this is a very simple web analytic and does not necessarily reflect WoW’s subscription base. Let’s not forget that WoW has a subscription base larger than many countries, and certainly more than any other game like wow.
Alexa seems to show a significant downtrend in traffic to World of Warcraft. Whether or not this indicates a decline in the popularity of the game is unclear, because there are many reasons for a decline in traffic, other than lack of interest. Sometimes web designs change, and at other times it may simply be simply due to the lack of need for access to the main WoW site.
Here is the official traffic trend from Alexa.
We saw a large spike in traffic with the expansion pack news in 2009, and then the trend continued lower once again. Are other games like WoW outperforming? Well yes, there are many games experiencing growth, however none are near the popularity of WoW. The WoW engine is superior to most of the games out, and they continue to innovate on their games and servers.
However, it may be time to consider spin offs that offer a different style of RPG game play. We know that player killing is a big factor in the game, how about a game entirely centered around pking? There are a few other games like WoW offering this, but not entirely. This might be an interesting opportunity for gaming companies to try something new. Remember the success of the original Warcraft games? They certainly have a loyal fan crowd and can continue the lineup with different styles of games.
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